Scannable text
29/01/2018
People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences. 79 Percent of our test users always scanned any new page they came across; only 16 percent read word-by-word. As a result, Web pages have to employ scannable text, using highlighted keywords (hypertext links serve as […]
Design elements
29/01/2018
The elements of design as the basic components involved in creating any design. Color – for mood or emotion Value – the degree of lightness or darkness of color Texture – such as rough, smooth, hard, soft, shiny, dull and glossy. (not at flat-design) Shape Form – The overall mass of shapes within your design, and […]
Why design?
29/01/2018
There are usability practitioners who completely dismiss the importance of aesthetics, often citing unattractive but popular websites such as Craigslist. Aesthetics are not important if you have good usability However, aesthetics do have a function. Attractive things work better. Studies show that emotions play an important role in the users’ experience. If a website has […]
Research methods
29/01/2018
Quantitative research methods (such as surveys) come with effective statistical techniques for determining a sample size. Big numbers. Qualitative researchers need to set the context for stakeholders. These stakeholders tend to hear similar outcomes across research projects. Qualitative research methods such as interviews currently have no similar commonly accepted technique. – Specific questions – Fewer […]
Usability testing
29/01/2018
Usability testing is about observing how people actually use a product, by assigning key tasks to users and analyzing their performance and experience. Why? When it comes to evaluating the usability of an interface, user testing is often considered unnecessary if an expert has already reviewed it. Since people rarely behave the way you expect, an […]
Conversational UI
29/01/2018
Traditional interfaces (the ones we design every day) are quite similar to a conversation. With Conversational UI, the structure is the same. But instead of buttons, menus, and stars, you tell the machine what you want using words and emojis. “Chatbot” is one example in our industry right now. Order pizza from Facebook Messenger with […]
Consequenties die emoties oproepen
29/01/2018
Snel scoren op websites. Door simpele tekstwijzigingen te maken kun je veel meer klanten trekken op je bestaande website. Gebruik consequenties die emoties oproepen. Hiermee zorg je dat je klanten in hun hart raakt, zodat ze alleen met jou zaken willen doen. Ongeacht de prijs. Emotie oproepen voorkomt dat klanten op het laatste moment afhaken. […]
Teksten om klanten nieuwsgierig te maken
18/01/2018
Hoe-titel Begin je titel met het woord ‘hoe’ en noem daarna een vaardigheid waarvan je zeker weet dat je klanten die willen hebben. Bazalt stuurde bijvoorbeeld nieuwsbrieven naar docenten met deze Hoe-titels: Hoe u het vakmanschap van uw docenten verbetert. En: Hoe je rekenproblemen wél oplost. Noem een verrassende of bedreigende statistiek Je klanten worden […]
Vragenscript voor een testimonial
18/01/2018
1. Welke twijfels had je van tevoren? 2. Hoe was je ervaring met (product/dienst) uiteindelijk? 3. Wat waren je resultaten van het gebruik van (product/dienst)? 4. Aan wie zou je dit aanbevelen? (type klanten laten benoemen) 5. Wat is verder nog leuk om te vertellen? Tip: neem het interview op en verwerk het transcript later […]
Online marketing teksten die onderscheidend zijn
18/01/2018
Onderscheid je website met superaantrekkelijke marketing teksten op internet! Tips uit het boek ‘maak ze gek’ van auteur Aartjan van Erkel. VERMOORD DE CLICHÉS ● Het onderbewuste is de beslisser in het menselijk brein. ● Het onderbewuste negeert clichés, maar geeft aandacht aan het onbekende. ● Zeg iets wat niemand anders kan zeggen. ● Ondernemers […]
Three levels of Design: Visceral, Behavioral, Reflective
15/01/2018
All three levels play their part in creating a experience. Visceral design (Is all about immediate emotional impact) Is what nature does Dominates physical features Has the same rules all over the world Is about initial reactions Can be studies quite simple by putting people in front of a design and waiting for reactions Requires […]
Personalization
05/01/2018
Since mobile devices are travelling with users, the apps installed on the devices can utilize location data to provide content which will be relevant to user’s current location. This make services more responsive to the environments around them. Some apps like Starbucks have already utilize this property to provide special offers for users. Personalization will […]
Progressive Disclosure
04/01/2018
UX designers are using this all the time. When your website or app has a lot of information, there’s no need to show everything-all-at-once. UX Designers will use technique called progressive disclosure to make information or action visible only when users need it. Progressive disclosure has an opportunity to reduce cognitive load and improve comprehension […]
Hero images
14/04/2017
Users don’t look at hero images or other decorative elements. They are more focused on the task at hand and if branded elements or images don’t support the completion of the task, they are blind to it. Unfortunately whilst it gives a nice feeling to the page, on the whole users just don’t notice this […]
Don’t break design conventions
14/04/2017
Be careful when you break conventions. Users have common mental models and don’t like change. Breaking a common way of doing things, unless you have truly revolutionised things and made something easier, normally just confuses users. Their brains are trained from 1000s of hours of internet use to see and interact with things in a […]
Pyramide of thrust
10/04/2017
Levels of Commitment Baseline relevance and trust that needs can be met Could this site help me accomplish my goal? Is it credible and can I depend on this information? Does it seem to have my best interests at heart? Interest and preference over other options Do I choose to use this site for this […]
The Double Diamond design approach
03/03/2017
The Double Diamond is a simple visual map of the design process. Divided into four distinct phases – Discover, Define, Develop and Delive. In all creative processes a number of possible ideas are created (‘divergent thinking’) before refining and narrowing down to the best idea (‘convergent thinking’), and this can be represented by a diamond […]
The Experience Economy
17/02/2017
When I prepare coffee at home, the beans cost me about 32 cents per cup of coffee. When I want to drink those same coffee beans in the restaurant nearby, I pay 2 euros. Ten times as much. But I am not complaining, because the restaurant buys and prepares the coffee. That is service industry. […]
What is design?
17/02/2017
A website is a means of presenting information. And design makes the website unique in the way it presents that information, is our ability to link different pieces of information together and change and customize the user experience of accessing that information. That means the goal or purpose of web design is to create informational […]
Persona’s
17/02/2017
The persona is a list of traits and attributes that describe an archetypal end user. Gender, age, social status, occupation, etc., as well as what goals this person has and how they relate to the website. Why is she here and what does she want? The process of creating persona’s starts with investigating who you […]
Data science
17/02/2017
The key issue when you’re analyzing a data set, or when you’re trying to use data to help your business or to help your organization move forward is to know that data science is only useful when you’re actually using that data to answer a specific, concrete question that could be useful for your organization.
Immersive Experience
17/02/2017
We’ll See the Rise of ‘Immersive Experience’ Content Marketing. Augmented reality (AR) and virtual reality (VR) are two technologies driving this mentality forward. Other ways of providing immersive experience You can offer 360 videos to make your users feel like they’re living in a moment, or host live webinars and workshops to get people to […]
Video explainers
17/02/2017
Videos can be a good way for explaining or presenting products. Video explainers quickly show the most important features of the product and let the users know what deserves their attention first of all. Example Videos explaining Toonie Alarm
Motion design
17/02/2017
A motion design approach can bring high level of originality to the website or app and make it really stand out of the crowd. Motion design is not only to add polish to a design. Motion can Guide focus Convey hierarchy Foreshadow actions Distract from loading Add polish + delight There are over 1 billion […]
Infographics
17/02/2017
An infographic is an interpretation of data in an image. Mostly with text. Infographics are used to explain complex matters. Infographics are good for organizing and explaining. People remember images better than words, especially over longer periods of time. Resource Canva: Good for laying out infographics and designing a whole bunch of other things (review […]
Pattern libraries
17/02/2017
Over time, though, tiny fissures begin to add up to more serious cracks in the user experience. Your app may start to feel unpolished, asymmetrical. The process of creating pattern library can help your team focus on identifying and fixing these inconsistencies before they get out of hand. An important development rule: Don’t Repeat Yourself. […]
Wireframing
17/02/2017
The most valuable marketing real estate lies in the small space on your computer monitor, or for mobile sites, at the palm of your hand. Your site’s home page, and other critical pages of your web site, can be architected via a wireframe so that critical pages are visible, and certain actions are encouraged by […]
The Experience in UX design
17/02/2017
One of the most common misconceptions people have is that User Experience Design is all about usability. It’s easy to see why – usability means that a product is both usable and useful. The empty room is usable, but it’s not useful until you fill it. It all depends on what furniture you choose and where […]
UX Design is about people
17/02/2017
People use products for some job-to-be-done, and it’s the UX Designer’s job to bridge the gap between technology and humanity. User experience design is about finding the sweet spot where the human needs and goals of a business meet.
The difference between UX and UI Design
17/02/2017
The biggest difference between UX and UI Design is that UX is about the goal, and the UI is about how you get there. UX and UI Design always overlap. The UX Designer’s job is to start with the psychology of the user. UX Designer’s must remember that the goal of the product is to […]