Wireframing
The most valuable marketing real estate lies in the small space on your computer monitor, or for mobile sites, at the palm of your hand. Your site’s home page, and other critical pages of your web site, can be architected via a wireframe so that critical pages are visible, and certain actions are encouraged by Web site visitors. Think of your web site as your online marketing nucleus. We can use the opportunity, or lose it. Web site visitors need to be guided through your site once they get to it.
Before design work begins, a wireframe ensures that the placement of pages, navigation order, and site components all have a place. Normally, a wireframe is typically done in black and white to keep the focus on mapping out where things will go on a page, before people even start critiquing things like colors. The purpose is more about architecture, versus colors or text.
Wireframing helps keep the focus on getting approval on layout before color and copy might get nitpicked. Sometimes Lorem Ipsum text is used in lieu of real text during the wireframing process to show where text will go, even if the text isn’t ready for the site. The best way is to use real text from start. Wireframes can be designed with graphic tools, and many times they are simply sketched out on a piece of paper.