Pyramide of thrust
Levels of Commitment
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- Baseline relevance and trust that needs can be met
Could this site help me accomplish my goal? Is it credible and can I depend on this information? Does it seem to have my best interests at heart? - Interest and preference over other options
Do I choose to use this site for this task? Is it better than other options? - Trust with personal information
Is this site’s offering valuable enough to justify the time and effort to register? Do I trust the site with my personal information? Do I want emails from this company? - Trust with sensitive/financial information
Do I trust this site to securely use and store my sensitive data (e.g. credit card, street address)? Is it worth the risk? - Willingness to commit to an ongoing relationship
Am I comfortable enough to establish a continuous connection with this site (e.g., recurring charge, linking with other accounts)?
- Baseline relevance and trust that needs can be met
