Don’t break design conventions
Be careful when you break conventions. Users have common mental models and don’t like change.
Breaking a common way of doing things, unless you have truly revolutionised things and made something easier, normally just confuses users. Their brains are trained from 1000s of hours of internet use to see and interact with things in a certain way.
In 2014 Facebook was trying to deliver more “high-quality” content to users.
