Personalization
Since mobile devices are travelling with users, the apps installed on the devices can utilize location data to provide content which will be relevant to user’s current location. This make services more responsive to the environments around them. Some apps like Starbucks have already utilize this property to provide special offers for users.
Personalization will be also about adapting a layout to a person. This can be achieved by utilizing information already provided by the user and by using device sensors (tracking how users interact with app and what problems they face). Based on this information, apps can determine if the bigger font size is required, or it’s important to make the sound louder when playing videos.