Three levels of Design: Visceral, Behavioral, Reflective
All three levels play their part in creating a experience.
Visceral design (Is all about immediate emotional impact)
- Is what nature does
- Dominates physical features
- Has the same rules all over the world
- Is about initial reactions
- Can be studies quite simple by putting people in front of a design and waiting for reactions
- Requires the skills of the visual and graphic artist and the industrial engineer
95% Of the factors that contribute to a decision in your brain are due to emotion.
Behavioral design (Has to be a fundamental part of the design process)
- Is all about use
- Is the aspect practitioners focus upon
- Function comes first
- Is to understand how people will use a product
- Applying user-centered design
- Human-centered, focusing upon understanding and satisfying the needs of the actual users
Reflective design (All about long-term customer experience)
- Is all about the message, culture, the meaning of the product or its use
- Evoking personal remembrance
- Self-image