Research methods
29/01/2018
Quantitative research methods (such as surveys) come with effective statistical techniques for determining a sample size. Big numbers. Qualitative researchers need to set the context for stakeholders. These stakeholders tend to hear similar outcomes across research projects. Qualitative research methods such as interviews currently have no similar commonly accepted technique. – Specific questions – Fewer […]
Usability testing
29/01/2018
Usability testing is about observing how people actually use a product, by assigning key tasks to users and analyzing their performance and experience. Why? When it comes to evaluating the usability of an interface, user testing is often considered unnecessary if an expert has already reviewed it. Since people rarely behave the way you expect, an […]
Three levels of Design: Visceral, Behavioral, Reflective
15/01/2018
All three levels play their part in creating a experience. Visceral design (Is all about immediate emotional impact) Is what nature does Dominates physical features Has the same rules all over the world Is about initial reactions Can be studies quite simple by putting people in front of a design and waiting for reactions Requires […]
Personalization
05/01/2018
Since mobile devices are travelling with users, the apps installed on the devices can utilize location data to provide content which will be relevant to user’s current location. This make services more responsive to the environments around them. Some apps like Starbucks have already utilize this property to provide special offers for users. Personalization will […]
Progressive Disclosure
04/01/2018
UX designers are using this all the time. When your website or app has a lot of information, there’s no need to show everything-all-at-once. UX Designers will use technique called progressive disclosure to make information or action visible only when users need it. Progressive disclosure has an opportunity to reduce cognitive load and improve comprehension […]
Pyramide of thrust
10/04/2017
Levels of Commitment Baseline relevance and trust that needs can be met Could this site help me accomplish my goal? Is it credible and can I depend on this information? Does it seem to have my best interests at heart? Interest and preference over other options Do I choose to use this site for this […]
The Experience Economy
17/02/2017
When I prepare coffee at home, the beans cost me about 32 cents per cup of coffee. When I want to drink those same coffee beans in the restaurant nearby, I pay 2 euros. Ten times as much. But I am not complaining, because the restaurant buys and prepares the coffee. That is service industry. […]
What is design?
17/02/2017
A website is a means of presenting information. And design makes the website unique in the way it presents that information, is our ability to link different pieces of information together and change and customize the user experience of accessing that information. That means the goal or purpose of web design is to create informational […]
Persona’s
17/02/2017
The persona is a list of traits and attributes that describe an archetypal end user. Gender, age, social status, occupation, etc., as well as what goals this person has and how they relate to the website. Why is she here and what does she want? The process of creating persona’s starts with investigating who you […]
Data science
17/02/2017
The key issue when you’re analyzing a data set, or when you’re trying to use data to help your business or to help your organization move forward is to know that data science is only useful when you’re actually using that data to answer a specific, concrete question that could be useful for your organization.
Immersive Experience
17/02/2017
We’ll See the Rise of ‘Immersive Experience’ Content Marketing. Augmented reality (AR) and virtual reality (VR) are two technologies driving this mentality forward. Other ways of providing immersive experience You can offer 360 videos to make your users feel like they’re living in a moment, or host live webinars and workshops to get people to […]
Motion design
17/02/2017
A motion design approach can bring high level of originality to the website or app and make it really stand out of the crowd. Motion design is not only to add polish to a design. Motion can Guide focus Convey hierarchy Foreshadow actions Distract from loading Add polish + delight There are over 1 billion […]
Wireframing
17/02/2017
The most valuable marketing real estate lies in the small space on your computer monitor, or for mobile sites, at the palm of your hand. Your site’s home page, and other critical pages of your web site, can be architected via a wireframe so that critical pages are visible, and certain actions are encouraged by […]
The Experience in UX design
17/02/2017
One of the most common misconceptions people have is that User Experience Design is all about usability. It’s easy to see why – usability means that a product is both usable and useful. The empty room is usable, but it’s not useful until you fill it. It all depends on what furniture you choose and where […]
UX Design is about people
17/02/2017
People use products for some job-to-be-done, and it’s the UX Designer’s job to bridge the gap between technology and humanity. User experience design is about finding the sweet spot where the human needs and goals of a business meet.
The difference between UX and UI Design
17/02/2017
The biggest difference between UX and UI Design is that UX is about the goal, and the UI is about how you get there. UX and UI Design always overlap. The UX Designer’s job is to start with the psychology of the user. UX Designer’s must remember that the goal of the product is to […]